Context
The largest source of greenhouse gas emissions from human activities is from burning fossil fuels for electricity, heat, and transportation. To face global warming it is pivotal to address those three issues. The work proposed here addresses mobility systems and focuses on institutions as schools, to provide a platform that connects its members and expands the number of bike commuters in the city to foster the use of clean transportation means. My role: Co-founder and designer.
Challenge
The service depends on a third part commitment since it was created to be used by members of an institution, so the University needs to engage in a feasible solution to address the issue on a small scale. We developed a stake holder map to better understand what could be the incentives for those institutions, and a blueprint to visualize the whole service.
Discovery
Some insights during the discovery process:
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Commuters that rode more than 4 miles were less inclined to use the service.
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The institutional scale was perfect, but we had to connect with stakeholders that were committed to address the issue.
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Fear to ride in big metropolises was an issue that had to be addressed.
Delivery and results
The platform was designed to be implemented in several universities in New York City it received an Award from the Center for Social Innovation and from Parsons The New School for Design.
