Context
The sales flow had many issues to be addressed: the flow was too long and had too many steps, the calendar was not working properly, the passenger data page had a high churn, and the ancillaries usability was not clear. We proposed to shortened the flow, make corrections on the calendar and redesign the passenger data page. As we studied the calendar we could see that many users could not find the right ticket dates, and took too long to purchase tickets. So we analyzed Hotjar files to better understand the problem and we had some insights explained below. My role: Chapter Leader UX/UI, Designer: Fernanda Cardenuto.
Challenge
Some of the insights and challenges were: present just one date a week (for weekly flights), allow users to choose flights back and forth on the same date and the need to redesign the size of the calendar since the original design ocupied the whole scroll and hid the rest of the page.
Discovery
During the discovery phase we developed a bench mark analysis and a product sense board to better understand constrains and delivery goals.
Delivery and results
The calendar was redesigned and the behavior was revised. Before implementation we did user tests to validate the proposal and we could see that users would interact with the new component faster and with ease.
