Context
The sales flow had many issues that we had to address: The flow was too long, and had too many steps, the calendar was not working properly, the passenger data page had a high churn, and the ancillaries usability was not clear. We proposed to shortened the flow. The passenger data page presented the highest churn, so we propose a new design, we also found out that some scenarios were not properly addressed as the foreign passengers scenario. My role: Chapter Leader UX/UI, Designer: Gabriel Cardoso. Below the original design:
Challenge
Some of the insights and challenges were: the need to offer different kinds of documents (different personas), auto filling had to be based on social security number, allow passengers to buy a separate flight for children and connect it to the guardian reservation number. You can see some studies below:
Discovery
During the discovery phase we analyzed all scenarios and personas to better understand constrains and delivery goals.
Delivery and results
The calendar was redesigned and the behavior was revised. Before implementation we did user tests to validate the proposal and we could see that users would interact with the new component faster and with ease.
